Five questions before you commission a feasibility study
Most feasibility studies get filed without changing a single decision. The problem is almost always in the brief, not the analysis.
A feasibility study costs money and several weeks of senior attention. These five questions are worth settling before the brief is signed.
1. What specific decision depends on this study?
If the answer is "we want to understand the market better," the study will end up filed. A good brief starts with a binary decision and a date.
2. Who makes it, and what do they need to see?
A board, a bank and an operating partner need different things. The same analysis aimed at the wrong audience persuades nobody.
3. What finding would change our mind?
If no number would make you walk away, the decision is already made and the study is an expensive formality.
4. Who keeps the model?
A locked or protected model means going back to the consultant for every change of assumption. The model should be open and in the company’s hands.
5. What happens the day after delivery?
A study creates value when someone acts on it. Decide up front who picks it up, and by when.
A 30-minute call, at no cost.
To understand your objective and confirm whether we can add value. If we move forward, the diagnostic begins within 10 business days of the proposal being accepted.