Market expansion
An entry thesis for the US or South America, with structure alternatives, commercial model, channel and execution plan.
South American companies, family businesses and investors entering the US market, and US companies developing business into the region.
- Sized market and competitive analysis
- Commercial model and channel definition
- Counterparty research
- Budget and execution plan
Most failed expansions do not fail on execution. They fail because the entry decision was made with home-market logic: the same product, the same sales argument, the same customer profile, carried into a country where none of the three means what it used to.
What it covers
The work starts by sizing the target market on verifiable data rather than top-down projections. On that base we build the structure alternatives — direct entry, local partner, acquisition or joint venture — with the cost and risk of each made explicit.
Counterparty research is part of the deliverable: who you would need to talk to, how they are positioned, and what to expect from each.
The result is an execution plan with budget, milestones and walk-away criteria. A strategy without exit criteria is a bet.
A 30-minute call, at no cost.
To understand your objective and confirm whether we can add value. If we move forward, the diagnostic begins within 10 business days of the proposal being accepted.