Outsourced commercial leadership
A senior director who runs your commercial process in the new market and prepares your team, in both languages, without the cost of a full-time hire.
Companies with a product proven at home and no commercial structure in the new market.
- Governance of the commercial process
- Weekly pipeline review
- A team prepared for negotiations
- Forecast reporting to the board
Opening a new market has a sequencing problem: justifying a commercial director requires results, and getting results requires someone to open doors. Hire too early and you burn capital; hire too late and you concede the market.
How it works
The retainer covers a defined scope, with objectives agreed in advance, a weekly pipeline review and reporting to the board. Fees are fixed: no commission, no participation in transactions.
The stated goal is to become unnecessary. Everything built along the way — qualification criteria, positioning, contact sequence, metrics — is documented and handed to the internal team. A retainer that renews indefinitely because nobody else understands the process is a failure, not a commercial win.
When there is a live negotiation with a US counterparty, preparing the team is folded into the ongoing engagement.
Negotiation and executive training →A 30-minute call, at no cost.
To understand your objective and confirm whether we can add value. If we move forward, the diagnostic begins within 10 business days of the proposal being accepted.